DoubleTick

Customer stories/Consumer Internet

JeevansathiMatrimony

Hundreds of thousands of messages handled quarterly across RM, sales and marketing

One WhatsApp platform for matchmaking RMs, proactive sales outreach and marketing campaigns, with AI flagging the conversations that need a reply.

  • 95–96%delivery rate across hundreds of thousands of messages handled quarterly
  • ~10xgrowth in customer-initiated chats, April to June
  • 35+WhatsApp templates created by marketing

About

About Jeevansathi

Jeevansathi is a matrimony platform that helps individuals and families find suitable partners and manage the matchmaking journey. Engagement spans relationship management, sales operations and marketing. RMs communicate with members, understand requirements, recommend and share profiles and biodata, follow up and coordinate with family members. The sales team handles proactive outreach, WhatsApp messaging, calling and follow-ups to improve connectivity, conversion and revenue per lead. Marketing uses WhatsApp for templates, broadcasts, segmentation and future automated journeys.

Family members are sometimes included in WhatsApp groups during the matchmaking process.

The challenge

What they set out to solve

Make WhatsApp a scalable, measurable and integrated engagement channel across sales, relationship management and marketing. Jeevansathi wants to manage high volumes of personalised conversations without missing important interactions, reach high-value and high-conversion cohorts earlier, sustain conversations for longer, and improve conversion and revenue per lead.

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