About
About MakeMyTrip
Individuals use MakeMyTrip to book flights, hotels, holiday packages and more. The business earns through commissions, service fees, convenience fees and supplier margins, depending on the product line and booking.
The challenge
What they set out to solve
Three things: visibility, standardisation and proactive engagement. Agents were using WhatsApp Business on their own, so there was no transparency into how they were interacting with travellers.
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Features in this story
What MakeMyTrip runs on
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