About
About BELLS Institute of Higher Learning
One of Singapore's most trusted names in adult learning, BELLS is dedicated to building vibrant learning communities and equipping individuals with practical, in-demand skills for an evolving workforce. Its courses are designed primarily for working professionals aged 35 to 40 and above, helping them stay competitive and future-ready through accessible, practical education.
Course themes include Robotic Process Automation, digital learning and AI-driven strategy, digital upskilling for the modern workforce, and future-of-work skills for mid-career professionals. Learners are motivated by staying relevant in an AI-driven workplace, career growth, practical digital skills and additional income streams, such as monetising TikTok and other digital platforms.
Interactions on WhatsApp cover course enquiries, information sharing, lead qualification and follow-ups with end-customers and prospective learners.
The challenge
What they set out to solve
BELLS needed to retarget and nurture a large volume of warm and hot leads who had shown interest in courses but had not yet converted. It also wanted WhatsApp lead and engagement data synced with its the customer's CRM, so customer information and lead activity stayed organised and current across both platforms.
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